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Webseiten Themenblöcke

Onlineshops / Schaufenster 2.0

Show your new products.

Present newly arrived products to your customers in a prominent way on your home page. A retail shop that doesn't constantly redesign its shop window attracts few customers. This is even more true in e-commerce, where competition is more challenging.

Another advantage: is attractiveness, new products encourage people to browse and shop. Users will also visit your website regularly to check for news. Show your customers that you are constantly renewing and expanding yo ur offer.

You have your target group clearly in your sights and know which products are particularly in demand. If a new collection or a new model of a sales classic is imminent, this news belongs on your start page as quickly as possible!

Automate the presentation of new, attractive products on the start page with data from your merchandise management system. If your merchandise management system cannot do this, set your hook manually after the goods have arrived in your warehouse.

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Actions

Sonderangebote, Rabattaktionen, Abverkäufe, Sales, Schlussverkauf: Das Kind trägt viele Namen, gemeint ist immer dasselbe: Preisreduzierte Angebote sind immens interessant und sollten an prominenter Stelle auf deiner Startseite präsentiert werden.

Reduzierte Ware ist auch immer ein Anlass zu Spontankäufen. Viele User, die ein bestimmtes Produkt suchen, durchforsten jedoch auch das Angebot im Web nach Sonderangeboten und schlagen dann zu, wenn der Preis stimmt.

Reserviere auf deiner Startseite einen prominenten Platz für Sonderangebote. Das können gerne zeitlich limitierte, sich abwechselnde Aktionen sein. Eine zeitliche Begrenzung hat etwas von künstlicher Verknappung und das funktioniert erfahrungsgemäß gut. Gib den einzelnen Rabattaktionen einen Namen (s.B. Summer-Sales) oder ordne sie thematisch (z.B. aktuelle Damenschuhe reduziert!). Sei kreativ und sorge für etwas Abwechslung. Der klassische Winterschluss- oder Lager-Abverkauf können, in attraktiver Aufmachung, für mehr Umsatz sorgen.

Automatisiere nach Möglichkeit diesen Prozess mit Daten aus deiner Warenwirtschaft.

Demo Title

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Seasonal articles or other special topics


Ein attraktiv gestalteter, mit einem Werbe-Slogan betitelter Banner zieht die Blicke an und sorgt grafisch für Abwechslung. Gerade saisonale Produkte (z.B. alles, was mit der Weihnachtszeit zu tun hat), können optisch mit klassischen Themen gestaltet werden.

So erfüllst du nicht nur die Erwartungen deiner Kunden/Kundinnen in Bezug auf bestimmte Inhalte, sondern schickst sie direkt auf Einkaufstour und gibst Input, welche Produkte genau zu dieser Jahreszeit besonders interessant sind.

Dieser Block ist gleichermaßen interessant für Neukunden, Stammkunden und Referenzkunden.

High-resolution photos in combination with an advertising slogan (e.g. "Winterise your car") are particularly suitable for a "seasonal banner". With the component "Large format image with superimposed text" of the TYRIOS editor, you can easily add image and text to your start page. This component also has CTAs with which you can send your visitors directly to your seasonal articles.

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Location and directions

Hast du ein Ladengeschäft, eine Verkaufsstelle oder einen Factory-Outlet, ist es wichtig und gut zu zeigen, wo du bist, damit deine potenzielle Kundschaft auch zu dir findet.

Dieser Inhalt ist nicht nur von praktischem Nutzwert, sondern dient auch als vertrauensbildende Maßnahme: so sieht deine potenzielle Kundschaft, dass es dich wirklich gibt. Sehen User, dass es sich um ein solides Geschäft handelt, sind sie auch eher bereit, eine Bestellung im Online-Shop aufzugeben.

Neben der Adresse und einer Google-Maps Verknüpfung solltest du auch Öffnungszeiten, Parkmöglichkeiten und Anbindung an öffentliche Verkehrsmittel beschreiben. Durch die Google Maps Verknüpfung können die Besucher:innen deines Geschäfts die Anfahrt detailliert planen. Du kannst hier gerne Fotos von deinen Geschäftsräumen zeigen.

Der TYRIOS editor hat für hierfür eine passende und durchdesignte Komponente. Mit nur wenigen Klicks passt du deine Anfahrtskarte und deine Firmendaten inklusive Öffnungszeiten an das Design deiner Website an.

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Your Core Story

Show who you are, what you do and what you stand for. A large banner with the central narrative of your brand in the form of a slogan can convey your message to your visitors at a glance.

This section is especially important for new and reference customers. They need to see immediately what your USP is, your core competence and what makes you special.

High-resolution photos with a slogan are particularly suitable for a prominent banner. With the TYRIOS editor component "Large format image with superimposed text" you can easily add image and text to your homepage.

Demo Title

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Best of / Top Seller / Popular Categories

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Here you list particularly successful products and categories that are especially popular and sell above average. Over time, this takes on a certain momentum, as customers assume that a product that has a top position among the best-selling items must also be particularly attractive.

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By showing which categories are particularly popular in your shop, the customer assumes that you have special expertise in these areas. You can design the "Best of" articles like a top 10 list (e.g. "The most popular articles in the children's shoes category").

Automate the process and use the data from your merchandise management system.

Demo Title

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Brands

Consumers love brands and trust them. If you have a certain number of premium brands in your range, it is worthwhile to display your own brand shops on the website. Many customers buy certain products mainly from manufacturers who are identified with one or more products. Example: the legendary Lacoste polo shirt.

Create brand shops in your online offer and make sure that there is an area on your homepage with a suitable title (e.g. "our brands"), in which the logos of the brands are clickable and lead directly to the brand shop.

Demo Title

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Blog / News

Maintaining a blog takes some effort, but is immensely rewarding! The effort becomes a pleasure over time when you realise that the visitors to your website are paying attention to your blog. It is important to have a well thought-out strategy. Then a blog can make a big difference in terms of reach, ranking and visibility in search engines.

Draw extra attention to new blog content in a visually striking way (e.g. in framed boxes) and regularly enrich popular categories with interesting content. Blog content can be articles, photos and also videos, ideally mixed. This ensures a loyal regular audience on the blog page.

Demo Title

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Newsletter

A newsletter is the classic online marketing tool. Compared to other channels, it still works extremely well, as long as certain rules are followed. You have to find a way to get as many users as possible to register on your site to receive the newsletter regularly. To keep the opening rate as high as possible and the bounce rate as low as possible, the content of the newsletter must be extremely interesting for the user and offer real added value.

Place a button on your homepage with a meaningful label (e.g. "Order newsletter"). List the advantages of a newsletter subscription in brief (e.g. regular free downloads, automatic participation in competitions).

Demo Title

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From the current advertisement.

If you have print advertising brochures or newspaper inserts, it makes sense to refer to them on your homepage. This creates a link from the offline to the online area. The advertised articles should of course be available for order in your online shop and be identically priced. If you are active in print advertising, this also creates a certain trust bonus.

It is best to reproduce the print advertisement or the advertising brochure one-to-one on your website. Present your flyer digitally on the homepage. In TYRIOS pim you can tag all the articles you have in the current advertisement. This way you can automatically show your catalogue online.

Demo Title

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Service Highlights

Topics such as financing, leasing, shipping, click & collect, delivery conditions, exchange and returns are among the most sensitive areas in e-commerce and are often decisive for a purchase in your online shop. A clear design and short, easy-to-understand sentences should leave no room for interpretation.

Place this content clearly visible on your homepage and make it easily visible in the form of clickable icons or images. Make the explanations behind them short and concise.

A significant part of customer satisfaction depends on this.

Demo Title

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Contact / Chatbot

Offer your customers the most important contact options on the homepage. The variety you want to offer depends on your company policy. For example, the sale of a trip is more advice-intensive than the sale of fashionable sneakers. Ergo, the use of a chatbot makes more sense in the case of an online travel provider than in the case of a fashion mail order company. It is important to offer customers who want to make a complaint an easy way to get in touch. Because nothing is more frustrating than a customer having the feeling that he or she is not being taken seriously.

The classic contact options are telephone (a central number or according to responsibility such as shipping and returns/complaints/administration etc.), email or a classic contact form.

In the area of complaints and for particularly advice-intensive products or services, the use of a chatbot is worthwhile. This can be placed in a clearly visible position on the start page.

Demo Title

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Company homepage

The task of a star page

A good home page should

> Show who the site is from
> Describe what you can do/find here
> Provide an overview and arouse curiosity
> Fulfil the most important functions (search, contact, login, news...)
> Present the image of the company

This content should all be easily recognisable at first glance, i.e. above the "screen crease". This means the view of the screen that you perceive before you scroll down. The user will only do this anyway if your page is perceived as interesting enough.

Demo Title

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Your Core Story

Show who you are, what you do and what you stand for. A large banner with the central narrative of your brand in the form of a slogan can convey your message to your visitors at a glance.

This section is especially important for new and reference customers. They need to see immediately what your USP is, your core competence and what makes you special.

High-resolution photos with a slogan are particularly suitable for a prominent banner. With the TYRIOS editor component "Large format image with superimposed text" you can easily add image and text to your homepage.

Demo Title

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Dolorem impedit, mollitia necessitatibus nulla quam unde velit veniam.

Design and photos/videos

The design of a homepage should be contemporary, inviting and must appeal to your target group. Visitors should be motivated to stay on the page and click through the menu as far as possible. Of course, the design should reflect the style of your company.

Keep the length of the texts as readable, short and concise as possible. Photos, on the other hand, evoke emotions and can be used extensively. Make sure the images are of high quality and use unique motifs. For example, a craftsman or artist can gladly use a photo on the start page that shows him at work.

Depending on the industry, short video inserts can also be very suggestive, e.g. in the case of a beautiful hotel.

Demo Title

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Current

If you are organising seminars and other events (e.g. an open Sunday), this should definitely be clearly visible on the homepage.

Make sure that the dates are always up to date and remove events that have already taken place from the start page immediately.

Demo Title

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Location and directions

Demo Title

If you have a shop, an outlet or a factory outlet, it is important and good to show where you are so that your potential customers can find you.

This content is not only of practical value, but also serves as a confidence-building measure: your potential customers see that you really exist. If the user sees that it is a solid business, he/she is more willing to place an order in the online shop.

Demo Title

In addition to the address and a Google Maps link, you should also describe opening hours, parking options and connections to public transport. The Google Maps link allows visitors to your shop to plan their journey in detail. You are welcome to show photos of your business premises here.

The TYRIOS editor has a suitable and well-designed component for this. With just a few clicks you can adapt your map and your company data including opening hours to the design of your website.

Demo Title

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Contact/Chatbot

Demo Title

Offer your customers the most important contact options on the homepage. The variety you want to offer depends on your company policy. For example, the sale of a trip is more advice-intensive than the sale of fashionable sneakers. Ergo, the use of a chatbot makes more sense in the case of an online travel provider than in the case of a fashion mail order company. It is important to offer customers who want to make a complaint an easy way to get in touch. Because nothing is more frustrating than a customer having the feeling that he or she is not being taken seriously.

Demo Title

The classic contact options are telephone (a central number or according to responsibility such as shipping and returns/complaints/administration etc.), email or a classic contact form.

In the area of complaints and for particularly advice-intensive products or services, the use of a chatbot is worthwhile. This can be placed in a clearly visible position on the start page.

Demo Title

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Dolorem impedit, mollitia necessitatibus nulla quam unde velit veniam.

Call To Action

Use Calls To Action to encourage your visitors to take action on your site. You can do this by offering them added value in the form of a free download of a useful checklist, a cooking recipe or a test report. In return, many users are willing to disclose basic contact data. Signing up for a newsletter subscription is also part of this.

Several CTAs can also be anchored (e.g. newsletter plus free download). Be careful not to ask for too much data. Name, first name and email address are sufficient for the first contact.

Demo Title

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Blog

Maintaining a blog takes some effort, but is immensely rewarding! The effort becomes a pleasure over time when you realise that the visitors to your website are paying attention to your blog. It is important to have a well thought-out strategy. Then a blog can make a big difference in terms of reach, ranking and visibility in search engines.

Draw extra attention to new blog content in a visually striking way (e.g. in framed boxes) and regularly enrich popular categories with interesting content. Blog content can be articles, photos and also videos, ideally mixed. This ensures a loyal regular audience on the blog page.

Demo Title

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Dolorem impedit, mollitia necessitatibus nulla quam unde velit veniam.

Actions

Special offers, discount campaigns, sales, clearance sales: the child has many names, but they always mean the same thing: price-reduced offers are immensely interesting and should be presented in a prominent position on your homepage.

Reduced goods are also always an occasion for spontaneous purchases. However, many users who are looking for a certain product also search the web for special offers and then make a purchase if the price is right.

Reserve a prominent place on your homepage for special offers. These can be time-limited, alternating promotions. A time limit has something of an artificial scarcity and experience shows that this works well. Give the individual discount campaigns a name (e.g. summer sales) or arrange them thematically (e.g. current women's shoes reduced!). Be creative and provide some variety. The classic winter sale or warehouse sale, attractively presented, can generate more sales.

Demo Title

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References / Customer testimonials / Reviews / Prizes & Awards

No advertising in the world is better than satisfied customers and positive reviews for your company. Because when your visitors read how enthusiastic they are about your company and why, the most important hurdle has already been taken. Of course, the reviews should come from reputable portals.

Customer references are also very valuable, especially if they include well-known companies.

Google reviews, portals such as Trust Pilot or Tripadvisor are taken seriously by most users and rewarded with a leap of faith. The situation is different with Amazon reviews, whose seriousness is controversially discussed.

Have you received prizes, certificates and awards? It is best to present these visually in the form of seals of quality or similar. You can show them and thus strengthen the trust in you.

Demo Title

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Team Preview

Especially in the case of sole proprietorships or family-run businesses, in which the owner(s) play a major role, they may be mentioned and shown on the homepage.

Photos in the working environment are best suited here: in the workshop, in the assembly hall, in the kitchen, at the hotel entrance, etc.

Demo Title

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Photos of the company, machinery, buildings etc.

In a sector such as the hotel or catering industry, all photos naturally only depict content from the business. However, it has an authentic effect on the viewer if a manufacturing company also shows photos of the company premises, the offices, the fleet of vehicles or machinery, presents individual departments, etc. This is also a confidence-building measure: the customers know who they are dealing with. This is also a confidence-building measure: customers know who they are dealing with.

As far as possible, include people in the picture. This fills empty spaces with life and makes them look more likeable. You can also place company photos under the menu items "About us" and "Location/Directions".

Demo Title

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About us page

Team. Photos. Story.

Introduce the people who make up the character of your company: Management, division heads, people with important functions. In addition to the management, the employees with whom the users might come into contact are particularly interesting. This could be the receptionist in a doctor's office or the ski and cross-country ski specialist in a sports shop.

Don't forget to tell the company story from a very personal perspective.

Introduce the selected persons with a photo and a short background. If your products or services are very consultation-intensive, you can also mention one or two sentences about their personality and private preferences. So-called high-involvement products make a longer and more intensive contact between employee and customer likely.
The photos of the employees should be professionally taken and bear the same handwriting.

Demo Title

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Further information

You can also introduce the featured staff members - where it makes sense - with their contact details (extension number, email address). However, this only makes sense if you do not already name the appropriate contact person(s) on the contact page.

Think about which staff members can or should be contacted directly. Feel free to give the direct contact details of the management. This builds trust and reduces the distance to the client.

Demo Title

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Timeline. History

The company history is particularly interesting for users and creates trust. They want to experience how your company was founded and how it has grown.

Don't get too bogged down in details, but mention milestones. Tell your company history as an exciting story. You are welcome to mention a crisis you have survived, a particularly important decision or a realignment of the business model. Because nothing is more boring than a mere list of successes.

Demo Title

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Approach/Company headquarters

If you do not already have a menu item with the company's registered office and directions, you can also do this here - in a somewhat abbreviated form.

The most important information here is the company address, a link to Google Maps and the opening hours.

Demo Title

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Services

You can add additional information here, such as leasing offers, shipping tracking, delivery service with installation, best price guarantee, etc.

For such very individual services, it is good to name the responsible contacts or a suitable link, such as shipment tracking at the parcel service.

Demo Title

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Video Statement - Virtual Tour

A short video address by the management with possible impressions of the company's business premises are informative and sympathetic.

Stationary retail in particular benefits from video sections that can also include a 360-degree tour.

Demo Title

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Du traust es dir nicht zu?

Melde für eine kostenlose Beratung bei unseren Experten

Your consultant at repalogic GmbH

Name
Sebastian Fruchtzweig
Position
Key Account Manager
Department
Sales & Marketing
+49 7575 - 7180 951
+49 7575 - 7180 935
sebastian.fruchtzweig@repalogic.com

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