Digital loyalty cards and customer apps: How to really reach customers
Many companies fail to successfully establish customer apps. Yet they offer enormous opportunities: an app is more than just another channel - it can become a loyalty tool. Digital loyalty cards, gamification elements such as eCash and the development of a community can inspire customers in the long term - even in sectors with supposedly lower customer satisfaction, such as the fashion and construction industries. Find out why the investment is worthwhile, how a modular approach makes implementation easier and how innovative features can revolutionise interaction with customers.
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