How retailers can master the digital transformation - and why the digital shop window is the key
Digital transformation in retail: How TYRIOS PIM efficiently designs your digital shop window and automates product images
In today's retail landscape, digital transformation is no longer an option, but a necessity. Yet many retailers are hesitant to take this important step. Building and maintaining an appealing website often seems too complicated and time-consuming. However, a digital shop window that allows your customers to browse and view products is the key to your success. But what should a retailer website look like to fulfil customer expectations - and why are images so crucial?
Why the digital shop window is crucial for retailers
Many retailers have long since given up on having an "up-to-date website" or even a "digital shop window". Why? Maintaining a website - especially updating product images - is a time-consuming task. In the hectic world of retail, there is often no time to display every product correctly. According to a survey by the German Retail Association (HDE), more than 60% of small and medium-sized companies state that they have difficulty keeping their online presence up to date.
But the reality is: 88% of consumers research online before making a purchase decision - even if they ultimately finalise the purchase in a brick-and-mortar store. Without a well-maintained, appealing digital storefront, retailers lose valuable customers to competitors who are more visible online.
Why are product images so important?
A product without an image is invisible in the digital space. According to a study by eMarketer, 93% of online shoppers consider product images to be the most important factor in their purchasing decision. Images offer customers the opportunity to "experience" a product - they arouse emotions and create trust. Even if the actual purchase does not take place online, the visual presentation has a decisive influence on whether a customer takes the next step: a visit to the shop or a purchase online.
In addition, a Shopify study shows that a well-maintained online presence can increase the conversion rate by up to 70 %, while a well-maintained website can increase customer frequency in stationary retail by up to 40 %. In short: without images, your digital shop window remains empty and you lose sales potential.
Automate product images - TYRIOS PIM makes it possible
This is where TYRIOS PIM comes into play. Because the trick is to bring product images online authentically with minimum effort but maximum quality. TYRIOS PIM was specially developed to relieve retailers of the time-consuming task of product photography and maintenance. The process is extremely simple and can be completed in just a few seconds:
- Scan the product barcode
- Take a photo directly in the app
- Save the item
The app does the rest: the image is automatically uploaded, linked to the corresponding product and, if desired, published directly on your website. What used to take up to 15 minutes per product, TYRIOS PIM does in just a few seconds.
Step-by-step guide: How to get the most out of your digital shop window
For many retailers, the path to digital transformation is not clear. With this simple guide, you can build your digital shop window and maximise your ROI:
-
Centralise data
Make sure that all product information such as name, price and description is recorded in a centralised system, e.g. your ERP system. This data can easily be automatically transferred to your website. -
Prioritise visual content
Images are the key to a successful digital shop window. Use TYRIOS PIM to quickly and easily create professional product photos and add them to your system. Visuals are key to attracting customers. -
Build a user-friendly website
Structure your website clearly and intuitively. Your customers should be able to browse through your product range effortlessly. Clear categories and simple navigation are crucial. -
Use automation
Use automation to minimise the maintenance effort. Use TYRIOS PIM to make the product maintenance process quick and efficient. Thanks to open APIs, TYRIOS PIM can be integrated with almost any platform. -
Regular updates
Always keep your digital shop window up to date. Regularly update product images and information to ensure your website always remains relevant.
Get started with TYRIOS PIM now and optimise your digital storefront for more visibility and sales. Let us show you how to create product images automatically and boost your digital presence!
Conclusion: Building the digital shop window and mastering the digital transformation with TYRIOS PIM
The digital shop window is the key to successful digital transformation in retail. With TYRIOS PIM, you can minimise the effort required for product maintenance while ensuring that your website is always up-to-date and appealing. The time savings and increased ROI speak for themselves: with up to 90% less effort required for product maintenance, you can focus on the essentials - and increase your sales opportunities at the same time.
Frequently asked questions about digital transformation in retail with TYRIOS and TYRIOS PIM
Digital transformation in retail raises many questions - especially when it comes to efficiently managing product data and maintaining an appealing digital storefront. In this FAQ, you'll learn how TYRIOS ERP and TYRIOS PIM can help you take your business to the next level, automatically keep your website up to date and create product images with minimal effort. Discover how you can save time, optimise your online presence and master the digital transformation of your business at the same time.
Why is a digital shop window so important for retailers today?
A digital shop window is the online presentation of your products and plays a central role in attracting customers and increasing sales. According to a study by eMarketer, 93% of consumers consider product images to be the most important factor in their purchasing decision. Your digital storefront allows customers to browse and view products, which often motivates them to buy either online or in-store.
How does TYRIOS PIM help with the creation of a digital shop window?
TYRIOS PIM is a mobile app that has been specially developed to make the creation and management of product images as quick and easy as possible. You can scan the barcode of a product in just a few seconds, take a picture and automatically assign it to your product in the TYRIOS ERP. This means you always have up-to-date and appealing images in your digital shop window, without much effort.
What is the difference between TYRIOS ERP and TYRIOS PIM?
TYRIOS ERP (part of TYRIOS Trade) is the central product management system in which you manage all your product data such as prices, stock levels and offers. It is cloud-based and works conveniently via the browser. TYRIOS PIM complements the ERP system by enabling you to create product images quickly and efficiently and integrate them automatically into your TYRIOS ERP.
Can I also use TYRIOS PIM if I use my own system such as Shopify or WordPress?
Yes, TYRIOS is flexible and can be easily integrated into other platforms such as Shopify, Shopware or WordPress thanks to open APIs. This means you can take advantage of automatic image management no matter which system you use. TYRIOS can efficiently complement your existing solution.
How much time can I save on product maintenance with TYRIOS PIM?
With TYRIOS PIM, you can save up to 90% of the time you would normally spend on product maintenance. Whereas uploading images and linking them to products used to take up to 15 minutes per item, TYRIOS PIM completes this process in just a few seconds. This saves a considerable amount of time, especially with a large product catalogue
Why are product images so crucial for digital transformation?
Product images are the centrepiece of every digital shop window. They help customers to get an idea of what you offer and build trust in your products. Without appealing and up-to-date images, your products look unattractive and customers lose interest. With TYRIOS PIM you can ensure that your product images are always professional and up-to-date, which leads to more sales
How does TYRIOS ERP support the digital transformation of my retail business?
TYRIOS ERP is the central system for your product management. It helps you to manage all important product information such as prices, stock levels and offers in real time. Thanks to the cloud solution, you have access to your data from anywhere and can easily customise it. In combination with TYRIOS PIM, you have the ideal solution to efficiently maintain your digital shop window and drive the digital transformation of your retail business.
How can I get the maximum ROI from my digital shop window?
To maximise your ROI, you should ensure that your product images are always up-to-date and appealing. With TYRIOS PIM, you can automate this process and make it efficient. At the same time, TYRIOS ERP helps you to manage all other product data such as prices and stock levels centrally. A well-maintained website with up-to-date images and relevant information will help you to attract more customers and increase your conversion rate.
Do I need technical expertise to use TYRIOS PIM and TYRIOS ERP?
No, both systems have been developed to be simple and intuitive to use. TYRIOS ERP works via the browser and is easily accessible for everyone, while TYRIOS PIM is a user-friendly app that allows you to create and upload product images quickly and without any prior technical knowledge
How often should I update my digital shop window?
With TYRIOS ERP you don't have to update your digital shop window manually – it happens automatically. TYRIOS ERP keeps all product data such as prices, stock levels and offers up to date in real time. As soon as you maintain your merchandise management system, this information is automatically transferred to your website. This means that your digital shop window is always up to date without you having to invest any additional work. All you have to do is enter the data into TYRIOS ERP and the rest is fully automated. This saves you time and ensures that your website is always up-to-date and appealing.
Are product images alone enough for a digital shop window?
Yes, product images are often enough for a digital storefront, as they allow customers to get a visual impression of what you have to offer. But if you run a full online shop, you will also need detailed product descriptions. These are particularly important in order to fulfil legal requirements such as the product labelling obligation. In addition to images, information on the properties of the product, ingredients or technical specifications must also be provided in order to comply with legal requirements. TYRIOS ERP supports you in this by providing not only product images, but also detailed descriptions and other important data in your shop.
About the author
Dr Mathias Bank has been supporting companies in their digital transformation for over 24 years. He draws on extensive experience in the areas of web and mobile development, AI, business administration and marketing. He and his team have incorporated their best practices into the TYRIOS product, which systematises and automates digital transformation processes, making them usable for companies of all sizes and from a wide range of industries.
Due to his experience, Dr Mathias Bank is not only a partner for our customers, but also supports various start-ups as a mentor and is also a sought-after contact in commercial and trade organisations.
