In order to optimize our website for you and to be able to continuously improve it, we use cookies and services from third parties. Some of these are essential to ensure the operation of the site (e.g. for the shopping cart), while others help us to improve our online offer and operate it economically. You can easily set which type of cookies and which services are allowed via the settings. Further details can be found in our privacy policy.

Settings
Two women in a pedestrian zone tell each other news

Why "We do everything by word of mouth" is no longer enough

For many companies, word of mouth has always been a tried and tested method of acquiring new customers. It creates trust and is based on personal recommendations - an unbeatable advantage. However, in a world that is becoming increasingly digital, this approach alone is no longer enough. Customers now search online first before making a decision, and this is where the combination of word of mouth and strong online visibility can sustainably increase your success.

What happens after a recommendation?

Imagine someone praises your company to the skies. The person who hears this recommendation becomes curious. But what happens next? Studies show that in most cases they don't come to you directly, but search for you on Google. Be it to find out more information about you, to find out your opening hours or simply to get directions to your shop via Google Maps.

If you can't be found online or your website isn't convincing, the recommendation loses its impact. The potential customer postpones the issue until later - and may forget about it. Without a strong online presence, your word of mouth will largely fizzle out.

The customer journey begins online

Reviews and recommendations are a crucial starting point. But they are only the first step in the customer journey. Today, potential customers research online before making a decision. According to BrightLocal, 85% of people search online before they buy and 76% research local businesses (BrightLocal, 2023). If you are not visible in this phase, you will lose customers to your competitors.

Your website is the central hub of your modern sales funnel. It serves as a digital business card, shop window and anchor of trust all in one. If it is missing or not up to date, it sends a negative signal and customers bounce.

What needs to be on a good website

But what needs to be on a website in order to strengthen the recommendation and actually be able to use it as a sales concept for you? Many websites have a contact page, perhaps the food menu as a PDF, the room selection in the hotel or the most important brands. All nicely packaged and nice to look at. Have you ever recommended this to anyone? Probably not. Instead, you've praised the food itself, the service, the staff, the selection, the products, the quality. And that's exactly what you need on your website, because the customer is looking for confirmation. They are looking for authenticity - one of the reasons for the success of Instagram.

Avoid a lot of text, use images. Make sure your site is alive and up to date. Nothing is more harmful than outdated websites. Similar to Instagram, publish photos from your real business. There are people there, there's something going on. That's what customers want to see. And that's how you use Mundpropanda properly.

Offline and online: An unbeatable combination

Your website is the new shop window. For many customers, it is the first impression of your company - and it has to be right. But it's more than just a shop window:

  • Spread news quickly: promotions, new products or events can be easily shared via the website and social media.

  • Reach more people: While word of mouth is limited to personal networks, a good online presence opens the door to a wider target group.

  • Bundle your channels: The combination of offline recommendations and online information turns interested parties into customers.

Time as a critical factor

Many entrepreneurs shy away from the effort involved in maintaining a website. But modern systems like TYRIOS PIM make it easy for you. Product data can be transferred directly from your ERP system and images can be easily created using a mobile phone. Automated processes ensure that your website is always up to date without you having to invest a lot of time.

Instead of generic content, you can show real insights into your business - whether as a portfolio or with simple articles such as "Insights into our business". This builds trust and ensures that your website reinforces word of mouth instead of letting it fall flat.

Conclusion: the perfect symbiosis

Word of mouth remains a powerful tool - but it only realises its full potential when combined with a modern, authentic website. Online visibility makes recommendations visible, reinforces them and ensures that your company is not only recommended, but that customers actually want to experience it in real life.

It's time to open your digital shop window and utilise the best of both worlds. With the right tools and a clear strategy, you can increase your reach, build trust and grow in the long term. Try it out - the results will convince you!

Subscribe to our newsletter

Stay informed at all times. We will gladly inform you about product news and offers.

By entering your e-mail address, you confirm that you wish to receive offers by e-mail on a regular basis. You can revoke this consent to use your e-mail address at any time with effect for the future .