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More emojis and better visibility for your online shop! 🚀

We are pleased to introduce you to an important technical update that will especially enrich your user experience in our online shop, newsletter system and rating system: the switch to full support of UTF-8. This term may not mean much to you, but you will experience the benefits directly - more emojis, more visibility and improved communication!

More visibility and interaction in the online shop

The biggest visible benefit for you as a customer is the extended use of emojis. Nowadays, emojis are an important means of expressing feelings, opinions and moods in an easily understandable way. By switching to utf8mb4, you can now use emojis in your product reviews, comments and even in your username!

Why are emojis important? Emojis have proven to be an effective way to attract attention. Products with reviews that contain emojis catch the eye more quickly and have a more emotional impact. This often leads to more clicks and higher conversion rates - whether in a review or in your wish list.

Newsletters with more emotion and individuality 😎

The changeover in our newsletter system also brings great advantages. You can look forward to more appealing, emotional and personalised messages that stand out from the crowd. Emojis have been proven to increase the opening and click rates of newsletters. Studies show that newsletters with emojis in the subject line and content have higher interaction rates. As a customer, you therefore benefit directly from more appealing and visually appealing content!

SEO and Google: How emojis can improve your visibility

In addition to the direct benefits for the user experience, the use of emojis also plays an important role in search engine optimisation (SEO). Google displays emojis in search results, which makes your content, such as product descriptions or reviews, stand out from the crowd. A well-placed emoji rating can ensure that your entries receive more attention on the Google search results page (SERP) and are clicked on more often.

For online shops, this means that products with emojis in the reviews or descriptions could catch Google's eye more quickly 👍. This in turn increases the chances of potential customers clicking on your product - a clear advantage in a highly competitive market.

More than just emojis - support for all languages

In addition to emojis, the new database structure also supports all international characters. This means that customers from all over the world can comment, rate and interact in their own language without encountering incorrect or incomplete characters. For a global target group, this is an important step towards breaking down barriers and facilitating communication.

Conclusion: More interaction, better visibility

Our switch to utf8mb4 is not just a technical upgrade, but above all a direct added value for your visibility and interaction. Emojis attract more attention, increase interaction and improve your SEO visibility - all with a simpler and more emotional communication experience for you.

So you can look forward to more creative product reviews, more emotional newsletters and a more modern online shopping experience!

 

Deployment date: 15/09/2024

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