table with color sheets for proper color selection

Focus on corporate identity: more design freedom thanks to extended colour management

Your online shop, website and newsletter are your brand's digital shop window. Colours, shapes and design elements communicate your corporate identity (CI) and help your customers to immediately find their way around and feel comfortable. At TYRIOS, we attach great importance to integrating your CI at all levels and, above all, adhering to it. Now it's even easier and more flexible! Our new colour management feature now gives you the option of using 3 lighter and 3 darker shades for each of your 5 main colours. Why is this important? Let's take a closer look.

 

Why boundaries strengthen your brand

A coherent and consistent design is the key to a professional appearance. It starts with the colours: By limiting the colour palette to 5 main colours and 5 shades of grey, we help you to clearly communicate your corporate identity (CI). Too much colour mixing can quickly appear chaotic and dilute the brand image. Concentrating on a few, well-chosen colours, on the other hand, creates recognition value and ensures that your brand remains unmistakable. The hard limitation in the TYRIOS system ensures that all employees adhere to this rule and that your CI is actually enforced.

But what if these 5 colours alone are not enough to take your design to the next level? This is where the new colour gradations come into play!

 

The new colour gradations: Variety without compromise

From now on, TYRIOS automatically calculates 3 lighter and 3 darker shades for each of your main colours. This extension offers you a wide range of options for fine-tuning your design without losing the clarity of your CI.

Creative freedom for your digital shop window

With the new gradations, you can now subtly contrast different elements of your public image. A light background with a slightly darker accent colour can highlight important information, while a button in a more intense shade draws attention to itself. This way, your design always remains coherent, but never monotonous.

The automatically calculated gradations ensure that we do not leave the CI and that the colours are retained.

Create clear hierarchies

The fine gradations allow you to create a clear visual hierarchy that guides your customers through your shop. Important elements such as call-to-action elements or special offers can be emphasised with stronger tones, while less relevant information remains discreetly in the background. In this way, you can direct your customers' attention in a targeted manner and help them to find their way around your site more quickly and intuitively.

Smooth transitions for a more pleasant design

Pure blocks of colour often appear too harsh and disrupt the overall look of a website. The new gradations allow you to create softer transitions that make your design appear more harmonious and pleasant. A gentle colour gradient from a light tone to a darker shade can make your shop more lively and modern - without losing clarity and structure.

More accessibility and legibility

A well thought-out colour concept is not only aesthetic, but also functional. With the new shades, you can ensure that important information is easy to read while providing a clear visual structure. Light background colours in combination with darker text improve readability and make your site more accessible for people with visual impairments.

 

Conclusion: Your appearance in perfect balance

The new colour management in TYRIOS offers you exactly the right balance between creative freedom and consistent brand presentation. The automatically generated colour gradations expand your options without compromising your corporate design. This allows you to design your online shop even more flexibly and professionally - and offer your customers an all-round harmonious shopping experience.

Use the new options to make your digital shop window shine and show your customers how modern and inviting your brand is. With TYRIOS, you remain flexible without losing sight of your corporate identity. Get started now and showcase your design in a new light!

 

Delivery date: 20.09.2024

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