More precise targeting in newsletter marketing: new tag function

An effective customer approach is the be-all and end-all of successful marketing. But how can you ensure that the right newsletter reaches the right recipients? With the new tag function in our TYRIOS newsletter system, this is now easier than ever: in addition to manually created groups, you can now also select your recipients using flexible tags. Both customer tags and user tags are taken into account to enable even more targeted target group segmentation. Find out how you can benefit from this new function and take your marketing strategy to the next level.

Target group segmentation made easy: What are tags?

Tags are small but powerful keywords that you can assign to your customers and users. They are used to segment your target group based on specific characteristics, interests or behaviour. For example, you can reward customers who regularly shop with you with a loyalty discount or market new products to users who are interested in a specific product category. This form of target group segmentation enables a personalised approach that makes your newsletter campaigns even more successful.

Use personas: How to optimally reach your target group

To use the new tag function effectively, it is recommended that you first create personas for your target groups. Personas are fictitious but realistic characters that represent typical representatives of your target group. An example could be "Karin, the bargain hunter", who regularly looks for special offers, or "Thomas, the technology fan", who always wants the latest gadgets.

You can optimally address these personas through the targeted use of customer tags and user tags. For example, assign tags such as "discount hunter", "technology lover" or "regular customer" to your customers to send them personalised offers. This way, every customer feels personally addressed, which significantly increases loyalty and the conversion rate.

The advantages of the new tag function for your newsletter marketing

1. Targeted audience targeting: By selecting your recipients based on specific tags, you can reach exactly the people who are relevant to your message. This minimises wastage and increases the efficiency of your campaigns.

2. Higher open and click rates: Personalised content is the key to higher interaction rates. If you tailor your newsletters precisely to the needs and interests of your target groups, your emails are more likely to be opened and read.

3. Efficient target group segmentation: The new tag function makes it easier to create different target groups for different campaigns. Use customer tags such as "newsletter beginners", "VIP customers" or "people interested in products" to select your recipients and deliver relevant content to them.

4. Personalisation and automation: The combination of target group segmentation and automation makes your marketing more efficient. Automatically send personalised newsletters that reach exactly the right recipients at the right time.

5. More success in email marketing: By precisely aligning your newsletters with the interests and needs of your recipients, you not only increase customer satisfaction, but also the ROI of your marketing measures.

Application examples: How to make optimum use of the tag function

• Event invitations: Invite targeted customers to exclusive events with the "Event attendee" tag.
• New products: Inform customers about new product releases with the "Technology lovers" tag.
• Special promotions: Reward your "regular customers" with exclusive discounts or advance information on sales.

How to set up the tag function in TYRIOS

Using the new tag function is very simple: go to the "Newsletter" section and select the desired campaign. In addition to the familiar manual groups, you can now also select your recipients using tags in the recipient selection. You can combine several tags to define your target group even more precisely.

Conclusion: Optimise your target group approach with TYRIOS

The new tag function in TYRIOS offers you maximum flexibility and precision in target group segmentation. Use the possibilities offered by customer tags and user tags to target your personas and make your newsletter campaigns even more successful. Whether you are offering targeted discounts, introducing new products or sending invitations - with the new options in TYRIOS, you will always reach the right target group.

Want to find out more? Our team will be happy to help you get the most out of the new tag function. Get started today and discover the benefits for your newsletter marketing!