Customised error pages in TYRIOS - Why they are more than just a beauty correction
Error pages, such as the infamous 404 page, are often overlooked - yet they are often crucial points of contact with users. One wrong click or an outdated URL and the visitor is confronted with an error page. This is where TYRIOS comes in with a new feature: the ability to create customised error pages using the component editor. But why should you invest time and effort in the design of such a page? And how can an error page make the difference between a customer churning and a customer staying?
First impressions count - even with error pages
Research shows that up to 73% of visitors will leave a website if they come across a generic error page. However, a customised error page can help turn this first negative impression into a positive experience and persuade the visitor to stay. With the new TYRIOS feature, customised 404 pages and other error pages can now be designed to perfectly match the corporate identity and style of the company.
Why customised error pages are valuable
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Better user experience: Standardised error pages not only look unattractive, they also do not provide clear instructions on how the user can continue on the website. A customised page can link specifically to important areas of the website or include a search function to provide visitors with immediate help.
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Fewer bounces: Research shows that well-designed error pages can reduce the likelihood of a bounce by 20%. This keeps the customer on the website instead of leaving in frustration. A customised error page that is friendly and helpful also signals to the user that you care about their concerns.
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Strengthen brand loyalty: A creative error page that uses humour or special design elements is memorable. It gives the company the opportunity to show professionalism and creativity even when mistakes are made and to strengthen the user's trust in the brand.
The perfect error page with the component editor in TYRIOS
Thanks to the component editor in TYRIOS, it is now very easy to create appealing and customised error pages. The editor makes it easy to add all the necessary elements - such as text, links and images - and design them flexibly. Companies can consistently implement their own CI so that even error pages become a brand experience.
A simple example of a 404 page in TYRIOS:
- Title: "Oops, something went wrong!"
- Description: "Sorry, the page you are looking for is not available. Maybe we can help you on another page?"
- Call-to-action: Links to the main categories or a search function.
- Extra tip: Add an image or icon to liven up the page and attract the visitor's attention.
Conclusion: Use error pages as an opportunity
Customised error pages are not a minor matter - they are an important tool for improving the user experience, strengthening brand loyalty and retaining customers. With the component editor in TYRIOS, it's now easier than ever to capitalise on this opportunity and create creative, brand-compliant error pages.