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Newsletter tracking - data protection-compliant and simple

The world of email marketing has changed fundamentally with the introduction of the new newsletter tracking function in TYRIOS. Companies are often faced with the challenge of optimising their marketing strategy on the one hand and meeting the strict requirements of the GDPR and ePrivacy Regulation on the other. TYRIOS Mailing now enables both: efficient tracking and maximum data protection.

The new function at a glance

Our new newsletter tracking function allows you to measure opening rates - in compliance with data protection regulations. Tracking is only activated if the customer has explicitly consented. There are no pre-selected options or hidden tracking mechanisms at TYRIOS.

Advantages of the new function:

  • Clear consent: Users actively consent, so you are on the safe side legally.

  • Transparency: Your customers are informed exactly what is being tracked and why.

  • Simple integration: Tracking is integrated directly into the TYRIOS system and is easy to set up.

  • Future-proof: The function is compatible with the requirements of the GDPR, the TTDSG and the future ePrivacy Regulation.

Why data protection-compliant tracking is important

Automatic newsletter tracking without user consent can have serious consequences. Companies risk:

  • High fines: Violations of the GDPR can cost up to 20 million euros or 4% of annual global turnover.

  • Warning letters from competitors: Data protection violations can be asserted as a breach of competition law.

  • Loss of reputation: Today's customers expect their data to be handled with care. Data protection violations can cause lasting damage to trust.

With TYRIOS, you are on the safe side. Our function fulfils all legal requirements and offers you the opportunity to optimise your marketing strategies based on data - without any legal risks.

How does tracking work with TYRIOS?

  1. Opt-in procedure: Your customers can explicitly consent to the collection of data in the newsletter. No tracking is carried out without consent. The function is available in the newsletter settings.

  2. Measurement of opening rates: Find out how many recipients have opened your newsletter. Only recipients who have given their consent are measured.

  3. Simple analysis: The results are clearly displayed directly in the newsletter overview.

How do you convince your customers to agree to tracking?

As the opt-in procedure does not take place during registration, but via the newsletter settings in the customer profile, it is important to actively inform and motivate your customers to activate tracking. Here are some specific suggestions:

  1. Send personalised information emails:

    • Send an email to all customers with a clear explanation of the benefits of tracking:

      • "Receive personalised content that is really relevant to you."

      • "Help us to further improve our service."

    • Include simple instructions on how they can activate tracking in the settings.

  2. Offer incentives:

    • Offer incentives such as discounts, exclusive content or participation in competitions when customers activate tracking.

    • Example: "Activate tracking and receive a 10% discount on your next purchase."

  3. Set a highlight in the newsletter:

    • Use your current newsletter to draw attention to the new function.

    • Example: "With your consent to tracking, you will benefit from even better customised content and offers."

  4. Visual references in the customer profile:

    • Add a clearly visible note in the newsletter settings that explains the benefits of tracking.

    • Example: "Activate tracking to receive personalised content and exclusive benefits."

  5. Create transparency and trust:

    • Ensure that all information on data protection and data storage is presented clearly and comprehensibly.

    • Communicate that the data is secure and will never be passed on to third parties.

Conclusion: Secure, transparent and effective

With the new tracking function in TYRIOS Mailing Newsletter, you can take your marketing to a new level - and always remain in compliance with legal requirements. TYRIOS shows that data protection and innovation can go hand in hand.

Test the new function now and see the benefits for yourself!

Find out more: In our blog you can find out more about the legal background to tracking newsletters.

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