Automated Loyalty Notifications Explained
Questions:
- How do automated loyalty notifications work?
- What are tag-based user segments?
- How do customers control their email notifications?
Description:
The automated loyalty notification framework uses tag-based segmentation to proactively re-engage customers who might miss out on bonuses due to incomplete data. Instead of basic time-based triggers, it analyzes real-time transaction behavior to send highly relevant loyalty newsletters. Customers retain full control over these communications through a dedicated opt-in flag.
Solution:
Automated Loyalty Notifications
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Understand Tag-Based Segmentation
The system analyzes user behavior and assigns specific tags, such as indicating an interest in the bonus system, rather than relying on simple time-based triggers.
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Process Real-Time Data
The system regularly utilizes a dedicated update console to adjust these user tags based on real-time transaction data.
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Select Target Users
A notification console runs on a schedule to select users who match specific tags, such as those with revenue but an incomplete profile.
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Send the Loyalty Newsletter
Selected users receive a mass mailing that explains their current status and outlines the missing steps needed to unlock their bonuses.
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Manage User Preferences
The system strictly respects the user's opt-in choice, allowing them to manage their notification preferences directly in the Cockpit or via the email footer.
Tips and Tricks:
Pro-Tips:
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Using the mass mailing mechanism allows for much higher volume delivery compared to standard transactional emails.
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Tag-based segmentation allows you to send highly targeted reminders only to the users who actually need them.
Warnings:
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Notifications rely entirely on the customer's opt-in settings, so they will not be sent if the user has deactivated their reminder emails.