Configuring Google Tag Manager and Server Side Tagging

Questions:

  • How do I connect Google Tag Manager to TYRIOS?
  • Where do I enter my GTM Container ID?
  • How do I enable Server Side Tagging?

Tags: Google-Tag-Manager, GTM-Setup, Server-Side-Tagging, Tracking-Configuration, Analytics-Guide

Description:

Connect your Google Tag Manager workspace to your TYRIOS dashboard to manage tracking scripts and analytics. This configuration allows you to input your standard Container ID or enable Server Side Tagging for advanced data routing. Consent management must be handled directly within your GTM configuration.

Solution:

Steps for Configuring Google Tag Manager and Server Side Tagging

  1. Locate the Google Tag Manager Section - Dashboard -> System -> System Configuration
  2. Enter the Container ID

    Input the ID copied from your Google Tag Manager workspace. Note that the data layer name is always required to be "dataLayer" in TYRIOS.

  3. Configure URL Templates

    Customize the Script URL template and Noscript URL template if necessary. You can use the provided placeholders for dynamic routing.

  4. Enable Server Side Tagging

    Toggle the switch to turn on Server Side Tagging if you require server-side data routing.

  5. Input Server Side Details

    Enter your Server Side Container ID and the exact Server Side URL where your container is hosted.

  6. Add an Authentication Key

    Provide your API Secret in this field if you have set up a preview header or require specific authentication.

Tips and Tricks:

Pro-Tips:

  • Handle user consent directly within your GTM configuration, as the tag manager loads immediately.

  • Use the URL encoded placeholder for query parameters to ensure scripts load correctly.

  • You can configure your GTM or GA4 ID in the Server Side Container ID field if you use a custom loader like Stape.

Warnings:

  • Do not attempt to rename the data layer in your tracking scripts, as TYRIOS strictly uses "dataLayer".

  • Ensure your Server Side URL is perfectly accurate to prevent tracking failures and data loss.

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