- How do I write the email for abandoned shopping trolleys?
- Where can I find the template for the shopping basket reminder?
- What placeholders are available for shopping basket recovery?
- How do I create an effective recovery email?
Encouraging customers to returnDesigning the content of the shopping basket reminder email in TYRIOS
The aim of a shopping basket reminder email is to gently encourage customers who have interrupted their purchase process to return to the shop. Often, minor distractions or technical issues lead to customers abandoning their basket, which is why a targeted message can provide the decisive nudge needed to complete the purchase.
In this article, as a TYRIOS shop owner, you’ll learn how to find and edit the automatic template. We’ll explain how to use important placeholders and show you how to structure the text to maximise the chances of the customer resuming their purchase.
How to create effective reminder emails for customers who abandon their shopping trolleysAutomatisierte Kundenrückgewinnung
An abandoned shopping basket isn’t a lost sale – it’s an invitation to engage. With automatic reminder emails, you can gently guide your customers back to completing their purchase and boost your conversion rate without any manual effort.
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Open the correct email template in the administration section
Navigate to the email template management section in your backend. Look through the list for the entry that is explicitly labelled as a reminder email for the relevant order status (e.g. ‘Shopping basket’).
- This entry exists separately from the standard status email (such as the order confirmation).
- Note: The template will only appear in the list once you have enabled the “Activate reminder email” option in the order status at least once.
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Editing the subject line and content using placeholders
Open the template for editing and choose a subject line of no more than 50 characters, such as: “You still have { { cartName } } in your basket”. Use the placeholders in the body text for maximum relevance:
- Use { { orderDetails } } or { { orderDetailsHtml } } so that the customer can see their actual items, quantities and prices.
- Be sure to include the { { resumeLink } } placeholder as a central button or link.
- Save the template separately for each required language.
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Ensure delivery and link functionality for customers
Once the template has been saved, the system uses this content for automatic reminders. The customer receives an email containing their actual shopping basket details, with the link function adapting intelligently:
- For guest shoppers, the { { resumeLink } } links directly to the anonymous shopping basket.
- For registered customers, a direct login link is generated, which is valid for 7 days. This automatically logs the customer in and takes them straight to their shopping basket without them having to enter a password.
Successful recovery of abandoned purchasesBest practices and important warnings
Timing and design
Ideally, send the reminder 60–120 minutes after the session was abandoned, whilst interest is still fresh. Use a helpful tone (e.g. ‘Your shopping basket is still waiting for you’) and assume the customer has been distracted. As many customers open the email on their mobile phones, a mobile-first design with large, easy-to-click buttons is crucial.
Strategy and Legal Matters
Do not offer discounts as standard, so as not to encourage customers to deliberately abandon purchases in order to claim vouchers. Important warning: Never leave the email template blank, as the system will otherwise send blank messages. You should also check for yourself which opt-in consents are required in your country for this type of marketing email.