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How to Implement hreflang Tags for Blog Pages (Including Pagination)

Questions:

  • Do blog pages need hreflang?
  • Should paginated pages have hreflang?
  • How does hreflang work for blog categories?
  • Can hreflang be reused across pages?

Tags: blog-seo, hreflang-blog, pagination-seo, international-blog

Description:

Blog pages and paginated content are treated as separate URLs by Google. This KB explains how to correctly implement hreflang for blog posts, overviews, and pagination.

Solution:

  1. Open the blog page source
  2. Locate <link rel="alternate">
  3. Verify x-default URL has no prefix
  4. Ensure language versions include /de/, /en/
  5. Repeat for paginated URLs like /blog/2.html

Tips and Tricks:

💡 Things to keep in mind

  1. Pagination pages are indexable and need hreflang

  2. Missing hreflang on pagination can mix languages in SERPs

  3. Each paginated page must reference its exact counterpart

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