- How can customers change their newsletter preferences without logging in?
- How does the unsubscribe link in my newsletters work?
- Can subscribers without a customer account manage their subscription?
- Where can recipients find the link to unsubscribe from the newsletter?
Convenient management without having to log inManage your newsletter settings easily and securely
In this article, you’ll learn how your customers can easily manage their newsletter settings via a personalised link. The aim is to give recipients full control over their subscriptions – securely, quickly and without having to log in to a customer account.
This process offers key benefits for your email marketing and customer retention:
- Speed: Changes can be made instantly with just one click, without the hassle of logging in.
- Security: Access is protected by a unique token, which safeguards your customers’ privacy.
- Legal certainty: Transparent settings ensure GDPR-compliant communication and build trust.
Manage newsletter preferences using your personal linkMaximale Transparenz für Ihre Abonnenten
Managing newsletter preferences is a secure and straightforward process. With a personalised link, you give your customers full control over their data, without any technical hurdles or complicated logins.
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Open the personalised link in the newsletter
Please ensure that your newsletter contains the placeholder {{newsletterSettingsUrl}}. When a recipient clicks on this link in their email, the token-protected Newsletter Preference Centre will open.
- This also works if the user is signed out.
- Only the settings form is displayed; no private user profile is shown, which protects your customers’ privacy.
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Adjust permissions and save changes
In the Preference Centre, customers can opt out of general newsletter communications or adjust specific settings for products and categories.
- Permission for open tracking can also be managed individually here.
- As soon as the customer clicks ‘Save’, the change is immediately recorded in the system and the permission is adjusted or revoked accordingly.
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Check the updated settings
If the recipient opens the same link from the email again at a later date, the system displays the currently stored status of their permissions.
This allows the customer to see immediately, as confirmation, that their unsubscription or change (e.g. the deactivated newsletter permission) has been successfully processed. This builds trust and ensures clear communication.
Important information on data security and accessSafety and important information
Safety first: if a link contains an unknown email address or an invalid token, the system will not display any data for security reasons. This ensures that information is only accessible to the intended recipients.
The Preference Centre offers complete flexibility of use:
- Access without a user account: Newsletter settings can be managed even if the subscriber does not have a TYRIOS user account (for example, if automatic account creation is disabled).
- Protection when forwarding: If a recipient forwards the link to someone who is currently logged in with a different user account, access remains securely restricted to the Preference Centre. In this case, no third-party profile data is disclosed.