- How does the link in the shopping basket reminder work?
- What happens when a customer clicks on the reminder email?
- Do customers need to log in again when they open their shopping basket?
- Shopping basket abandonment email link destination
- How do customers return to their shopping basket?
Customer retention and reactivationEasy shopping basket reactivation
This guide explains how your customers can return directly to their abandoned basket via the automatic reminder email. The aim is to allow them to continue the shopping process where it was interrupted, so that they can complete their purchase without having to search for the products again.
This process applies equally to guest users and registered users. When the link is clicked in the web browser, the current shopping basket is loaded in real time, with prices and stock levels updated automatically. Registered customers are taken directly to their account without having to log in separately.
How to get your customers to return to their shopping basketNahtlose Einkaufserlebnisse per E-Mail-Link
An abandoned shopping basket isn’t a lost sale – it’s an invitation to engage. With personalised reminder emails, you can guide your customers back to their intended purchase in a way that’s both emotionally appealing and technically straightforward.
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View your shopping basket as a guest
A guest customer uses the recovery link (placeholder { { resumeLink } }) from the reminder email to return to their items straight away. They are taken directly to their shopping basket, with quantities and selections remaining exactly as they were.
Note: The prices and availability of the items are rechecked and updated in real time at this point.
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Continue shopping as a registered customer
For registered customers, the process is made even more convenient by the integrated UserDirectLoginLink. Clicking on the link automatically logs the customer into their account, allowing them to proceed straight to checkout without having to log in separately or enter a password.
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Check live data and availability
The link always opens the actual, up-to-date shopping basket, rather than a static copy. This ensures maximum transparency for the customer: when they click on the link, they can immediately see the current status of the items they wish to purchase and benefit from prices updated daily.
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Please note the validity periods of the links
Please be aware of the technical security measures when restoring data:
- Guest links: These do not have an expiry date, as the stock levels are validated in real time with every click.
- Registered customers: For security reasons, the automatic login link is valid for 7 days. After that, you will need to log in as normal.
Details on restoring your shopping basketTips and safety
To ensure that returning to your shopping basket goes smoothly, please note the following details regarding the validity and status of the links:
- Validity for registered customers: The automatic login link remains active for 7 days. After that, you will need to log in as normal to view your shopping basket.
- Permanent guest links: Links for guest orders do not have an expiry date, as the content is re-checked each time the page is accessed.
- Live status: The link does not display a static copy. Prices and stock levels are updated in real time when the page is opened. If an item has since sold out, the customer will see the current status.
In terms of security, there is an important difference between the types of links:
- Security for guests: With guest shopping baskets, anyone who has the link can view the basket. No additional identity verification takes place.
- Account-linked links: For registered customers, the login part of the link is permanently linked to the specific customer account and thus offers personalised protection.