Rewarding Customers on Their Birthday
Questions:
- How do I set up automated birthday coupons?
- Can I require specific customer data before sending a birthday reward?
- How long are birthday coupons valid for?
Description:
This feature allows you to build an emotional connection with your customers by automatically sending a personalized, single-use coupon on their birthday. The system scans your user database daily and triggers a notification to eligible recipients. By automating this gesture, you increase the probability of repeat purchases during a high-intent "emotional moment" without any manual administrative effort.
Solution:
Steps to set up automated birthday coupons
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Open the TYRIOS admin panel and navigate to Birthday Settings
System -> System Settings -> System Configuration -> LoyaltyManagement → Birthday
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Activate the Program
Locate the toggle for "Activate birthday coupons" and switch it to the "On" position to enable the daily automated scan.
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Define Coupon Value and Validity
Enter the fixed currency amount for the reward and specify the "Validity in days" to determine how long the customer has to use the code before it expires.
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Set Minimum Spend Requirements
(Optional) Fill in the "Minimum turnover for coupon redemption" if you want to ensure the coupon is only applied to orders that reach a certain basket value.
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Select Eligibility Criteria
In the "Conditions block," toggle which data points—such as Email, Phone, or Address—must be complete in the user's profile before a coupon is issued.
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Link the Notification Template
Ensure the Loyalty Management Birthday Coupon Notification is active and localized for all storefront languages so customers receive a celebratory email with their unique code.
Tips and Tricks:
Pro-Tips:
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Instant Value: Use these rewards to motivate passive customers to revisit your store "for themselves" on their special day.
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Test the Workflow: Create a test user with "today" as the birthday and run the manual console command php index.php -createLoyaltyBirthdayCoupon to verify the email arrives as expected.
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Visual Appeal: Add celebratory banners or hero images to your birthday email template to make the offer feel like a premium gift rather than a generic discount.
Warnings:
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Non-Combinable: Birthday coupons are generated as unique, single-use codes and cannot be combined with other offers.
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Data Dependency: If a user has not provided their birthday in their profile (UserData.birthday), the system will skip them entirely.
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Scheduling: The automation relies on a daily background task (cron); do not adjust the default scheduling unless your hosting environment specifically requires unique lock file names.