- How does a shopping basket reminder help my sales?
- How does the abandoned basket recovery feature work in TYRIOS?
- How much turnover can I recoup through reminder emails?
- Why don’t customers complete their purchases?
- Is the shopping basket reminder in TYRIOS legally compliant?
Increasing turnover made easy with TYRIOSWhy an abandoned shopping basket is the start of your next sale
An abandoned shopping basket isn’t a lost sale, but a valuable second chance. In e-commerce, it is perfectly normal for customers to interrupt the purchasing process – whether due to a distraction, a slow connection or simply hesitation. As they have already shown an interest in the product, these potential buyers can often be successfully won back with just a little nudge.
TYRIOS automates this process for you by identifying inactive shopping baskets and sending targeted reminder emails. This allows you to turn forgotten purchases into successful sales without any technical effort or manual intervention, thereby sustainably increasing your turnover whilst you focus on your core business.
How to successfully recover abandoned shopping baskets with TYRIOSUmsatzpotenziale voll ausschöpfen
A full shopping basket isn’t a lost sale – it’s an invitation to engage. With the TYRIOS Abandoned Cart Recovery Tool, you can turn digital cart abandoners into successful sales by reminding customers of their selection at just the right moment.
This automated solution helps you bridge the gap between interest and purchase without the need for manual intervention.
-
Understanding the concept of shopping basket recovery
A shopping basket is often abandoned for trivial reasons, such as a brief distraction or a slow internet connection. TYRIOS sees this as a valuable opportunity: if a basket remains untouched after a delay you have set, the system automatically sends a single email.
- The email contains a direct link back to the unchanged shopping basket.
- This process works for both guests and logged-in customers.
- Logged-in customers do not need to log in again to access their shopping basket directly.
-
Putting realistic success rates and statistics into perspective
Shopping basket reminders are an extremely high-impact strategy. Across the industry, these emails have an average conversion rate of around 10.7 per cent. As TYRIOS currently sends targeted emails, the rate realistically lies between 5 per cent and 15 per cent.
- Higher conversion rates of over 20 per cent are usually only achieved with complex sequences comprising three or more emails.
- Actual success depends heavily on the timing you choose (the delay) and the emotional appeal of your email template.
-
Find out about the features of the reminder email
Important for your planning: TYRIOS currently sends exactly ONE reminder email per eligible draft status. The calculation is performed in real time based on the timestamp of the last change plus the configured delay.
Tip for advanced users: If an order passes through different statuses (e.g. from ‘Shopping basket’ to ‘Quotation in progress’), a separate reminder with an individual delay can be defined for each status to create a sequence.
-
Making targeted use of technical security features
The system is designed for technical reliability. Authorisation is checked in real time at the moment of sending – any further interaction by the customer with the shopping basket automatically resets the timer.
- The reminder uses a separate email template, distinct from the standard order confirmation.
- In the system settings, there is a configurable maximum age limit (default: 7 days) to ensure that no emails are sent for outdated shopping baskets.
- Each order can be individually excluded from the automatic reminder, which is particularly important for manually negotiated offers.
-
Take advantage of the benefits for SMEs and enterprise retailers
The solution scales to meet your needs. For small retailers (SMEs), this offers a seamless way to recover lost revenue without additional costs or external tools.
- Enterprise benefit: Multi-brand operators use the mechanism as a standardised, cross-brand platform.
- A central team can create templates, whilst each instance uses its own timing settings to make performance measurable and comparable.
-
Review the legal framework and compliance
The reminder is currently sent without a separate marketing opt-in, as it is regarded as product-related communication relating to a purchase process that has already begun. This is standard practice within the industry, but does not constitute a universal legal guarantee.
Note on responsibility: As a retailer, it is your responsibility to ensure that this practice complies with the laws applicable to you (e.g. the GDPR) in your respective jurisdiction.
Boost success & avoid mistakesExpert advice and important information
Use the custom exclusion feature for quotes that you are negotiating directly with customers. This will prevent automated reminders from appearing unprofessional for orders that are already being finalised, ensuring you always maintain a professional image.
In the system settings, please note the maximum age limit (default: 7 days). This is particularly important when you first enable the feature, to prevent customers from suddenly receiving emails about outdated shopping baskets from the past.
Remember: the quality of your email content is the key factor in driving your turnover. The content plays a decisive role in determining whether you achieve a reactivation rate of just 5 per cent or a strong 15 per cent.