Automated cross- and up-selling
Cross-selling or up-selling is the process of selling higher-value products (up-selling) or matching accessories (cross-selling). In other words, it is about encouraging the customer to either buy a more expensive product or to add additional items to the shopping basket. This is now much easier.
How do I store cross-selling and upselling products?
Up to now, cross- and upselling has been done directly in the products. Under the "Links" tab, you had the option of manually entering the corresponding products. This allows you to specifically control which products should be suggested.
However, the effort to store these products is very high for a larger assortment - especially if the assortment and the stocks are constantly changing. That is why we have introduced a new function that automates cross-selling and up-selling. This is done via product groups.
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Assign suitable product groups to your articles.
In TYRIOS you can create a hierarchically structured product group system. This makes sense in principle, as it allows you to carry out more targeted evaluations and product presentations.
Each article can be assigned to a product group in the product editor. This unique assignment ensures that the system clearly knows how to process an article.
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Define how cross-selling and up-selling products are to be handled in the merchandise group.
You can define within the product group which products are to be considered for cross-selling and upselling. For trousers, for example, you can define pullovers as cross-selling products, but the colour and size must match.
Depending on the setting, TYRIOS now automatically filters out all matching products and displays the products that are most relevant in terms of price.
Why is cross-selling and up-selling important?
There are several effects that need to be mentioned.
First of all, there is a psychological effect. Many customers are in doubt as to whether they really have the right product. Without an appropriate up-selling function, this can lead to aborted purchases. With an appropriately set up-selling function, products are now displayed as alternatives that are cheaper in price and more expensive in price. It is therefore important to display products close in price upwards and downwards. In this way, the customer can decide for himself whether he prefers to buy higher-priced products or whether he would even like to choose a lower-priced product.
The cross-selling function is similar. Here, however, it is a matter of causing take-home effects. Because most customers come via search engines like Google and know exactly what they want. Cross-selling causes the shopping baskets to become larger.
Last but not least, cross- and upselling is also an important digital sales tool with which you can systematically increase the service performance of your website and thus improve customer satisfaction. A well-adjusted cross- and upselling not only increases sales, but also relieves your employees and increases customer satisfaction.