Implementation of brand stores with TYRIOS
TYRIOS is a very versatile sales and marketing platform, internationally proven and successful on the market for over 20 years . In this case, we are interested in two important TYRIOS features: the website editor and the content management system. You can use the editor to design your own website and brand stores.
The brand store pages (one for each brand) should have the following content:
What does the brand represent, what makes it so special, for which target group is it particularly interesting?
Why do we offer this particular brand? What added value does the brand offer our customers?
In our brand store, we carefully select each brand to ensure that it offers real value to our customers. That's why we are proud to carry (brand name), a brand known for its outstanding quality and commitment to sustainability. (Brand name) is specifically designed for (target group), such as environmentally conscious city dwellers, and offers products that promise consistency and reliability in the hustle and bustle of everyday life. Whether it's the latest (product category) innovations or timeless classics, (brand name) delivers solutions that enrich our customers' lives and their daily routines.
IMPORTANT: Make sure that the brand name is mentioned in the URL of each brand store page. This is also relevant for SEO.
How do I get the logo and where do I place it on my website? It's very simple: First, get the logo of the brand. You can do this via your direct contacts with the manufacturer, for example, but it's even easier to download the logo from Brandfetch | All brands. In one place. Brandfetch even offers each logo in two different formats (vector and pixel format, you can use both). Then go to the TYRIOS customer area and add the logo to the media library. Make sure that the brand is mentioned in the file name. Example: Adidas logo. Now create a brand store page (see below). Last but not least, specify where exactly the logo should appear on the brand store page, the category page and the product detail page.
The use of ChatGPT
For content that is not primarily relevant to search engines, you can use artificial intelligence with a clear conscience. This applies, for example, to the description of the brand and the texts for the product detail pages. To do this, you should already be somewhat practiced in using ChatGPT. Even if you have no practical experience with the system, this is not an obstacle. The basic rules are quickly explained, usually just a few hours of practice are enough and you will see that you will quickly be able to create usable texts. You can also adapt the texts to your personal style using ChatGPT. It is particularly interesting if you personalize the product descriptions and give examples from practice. By the way: ChatGPT is already integrated in TYRIOS for free use!